Davide Calvo

My passion for user experience and interface architecture has gradually developed over more than ten years, and I began working in this field almost without noticing it.

I started in advertising, back in the mid-nineties, and - even then - I was always striving for simplicity. I used to enjoy logo design more than anything else, because when it comes to logos, (or "logoi" as we should say), the essence is clarity. Logo design is, or at least it should be, a quest for a few essential traits able to convey a great deal of information. Unsurprisingly, when - at the end of the decade - I moved into web design, I tried my best to keep my interfaces uncluttered. But in spite of my efforts, I lacked the "tools of the trade".

Interface design is definitely more than a pretty face and, without strong mark-up skills, I became adept at figuring out what was possible and what wasn't as I went along. However, I have always been convinced that no one can design an interface without knowing exactly what happens under the bonnet. With that in mind, I decided to spend a few years honing my technical skills and moved to London in June 2000, to begin studying for an MSc in Interactive Multimedia. At that time I was also working for a large software house.